Q: Norbert, thank you for joining us during this pivotal moment. Can you share the driving force behind Exposar’s decision to undergo this rebranding?
A: Thank you for having me. The primary motivation behind Exposar’s rebranding stems from our realization that our current branding wasn’t truly reflecting the essence of our services. At Exposar, we pride ourselves on being a full-service content provider that not only inspires the consumer of our partner brands but also informs them, ultimately leading to successful conversions. As we evolve, it felt like the perfect juncture to introduce a refreshed branding, emphasizing our commitment to serving our customers.
Q: Rebranding is more than just a change in appearance—it’s about refining the brand’s essence. Could you give us a glimpse of the values and culture that the new Exposar will embody?
A: Absolutely, rebranding is a journey into the soul of a brand. The new Exposar stands firmly on three foundational pillars: Persistence & Resourcefulness, Elegance & Ingenuity, and Openness & Gratitude. It’s around these values that our refreshed brand identity has been meticulously crafted.
Q: Visual content has the power to evoke emotions and tell stories. Can you narrate an instance where Exposar’s work played a pivotal role in enhancing a brand’s narrative?
A: Visual content is a powerful tool in shaping brand narratives. Our collaboration with SUITSUIT is a testament to this. We embarked on a journey to digitally transform their entire suitcase collection, ensuring each image was of the highest caliber. This not only enhanced the chances of conversion but also ensured customers had all the necessary information to make an informed purchase decisions with adding how-to videos to inform and campaign videos to inspire the consumer.
Q: Your services range from product photography to model videos. In this diverse spectrum, how do you ensure each client’s unique vision is brought to life while maintaining Exposar’s signature touch?
A: Ensuring that each client’s unique vision is realized, while also infusing Exposar’s signature touch, is a balance we’ve mastered. Our approach fosters a partnership built on trust. A good example of this approach is our enduring relationship with our launch customer Hunkemöller from 2014, who remains a trusted partner to this day.
Q: The industry has seen significant shifts. How does the new Exposar intend to adapt to emerging trends and continue being a leader in the visual content domain?
A: In the ever-evolving landscape of visual content, staying ahead requires a multifaceted approach. At Exposar, we try to stay ahead of competition by prioritizing strong partnerships and continuously updating our techniques. The essence of the new Exposar is about sharing our knowledge and insights with our partners and clients, ensuring our community is informed and empowered.
Q: Collaboration has been key to Exposar’s success. How will this rebranding foster even stronger partnerships with clients and collaborators?
A: Collaboration is central to Exposar’s ethos. With our rebranding, we aim to craft distinctive visual content that enables our clients to distinguish themselves from their competitors. This commitment to understanding and consistency is how we aim to fortify our partnerships in this new chapter for Exposar.
The journey of Exposar, as narrated by Norbert, is a testament to the power of introspection, adaptation, and forward-thinking in the business landscape. As they embrace their new identity, it’s evident that the essence of Exposar remains rooted in collaboration, innovation, and a deep commitment to their clients. As the digital age continues to redefine the paradigms of branding and visual content, companies like Exposar stand as beacons, illuminating the path forward with their dedication to excellence and evolution. We eagerly anticipate the next chapter in Exposar’s story and the myriad ways they will continue to shape and elevate the industry.
